Share this content on Facebook!
31 Dec 2015
Maria Johnsen
I am, from time to time, asked to troubleshoot why someone's content marketing strategy has not been the success they'd hoped for. Almost always, explanation for the problem falls from the scope of one from the following reasons. Here, in reverse order, are my hourly caregivers reasons why content marketing campaigns fail:

Maria Johnsen
Number 5. You are not content marketing:

Content marketing is marketing an enterprise to achieve one or more goals of these business. If the achievement of one's business goal is not reason for producing your content, you are blogging. That important distinction may not be understood.

Many content creators don't realize the part content marketing plays in moving your prospects along your sales...